Over the last two posts on this topic, I’ve explained some of the unique problems of eBay’s search challenge, and how we think about using different factors to build a ranking function. In this post, I’ll tell you more about how we use the factors to rank, how we decide if we’ve improved ranking at eBay, and where we are on the ranking journey.

Hand-tuning a Ranking Function

A ranking function combines different factors to give an overall score that can be used to rank documents from most- to least-relevant to a query. This involves computing each factor using the information that it needs, and then plugging the results into the overall function to combine the factors. Ranking functions are complicated: there’s typically at least three factors in the most simple function, and they’re typically combined by multiplying constants by each of the factors. The output is just a score, which is simply used later to sort the results into rank order (by the way, the scores are typically meaningless across different queries).

If you’ve got two, three, or maybe ten different factors, you can combine them by hand, using a mix of intuition, and experimentation. That’s pretty much what happens in the public domain research. For example, there’s a well-known ranking function Okapi BM25 that brings together three major factors:

1. Term frequency: How often does a word from the query occur in the document? (the intuition being that a document that contains a query word many times is more relevant than a document that contains it fewer times. For example, if your query is ipod, then a document that mentions ipod ten times is more relevant than one that mentions it once)
2. Inverse document frequency: How rare is a query word across the whole collection? (the intuition being that a document that contains a rarer word from the query is more relevant than one that contains a more common word. For example, if your query was pink ipod nano, then a document that contains nano is more relevant than a document that contains pink)
3. Inverse document length: How long is the document? (the intuition being that the longer the document, the more likely it is to contain a query word on the balance of probabilities. Therefore, longer documents need to be slightly penalized or they’ll dominate the results for no good reason)

How are these factors combined in BM25? Pretty much by hand. In the Wikipedia page for Okapi Bm25 the community recommends that the term frequency be weighted slightly higher than the inverse document frequency (a multiplication of 1.2 or 2.0). I’ve heard different recommendations from different people, and it’s pretty much a hand-tuning game to try different approaches and see what works. You’ll often find that research papers talk about what constants they used, and how they selected them; for example, in this 2004 paper of mine, we explain the BM25 variant we use and the constants we chose.

This all works to a certain point: it’s possible to tune factors, and still have a function you can intuitively understand, as long as you don’t have too many factors.

Training Algorithms to Combine Factors

At eBay, we’ve historically done just what I described to build the Best Match function. We created factors, and combined them by hand using intuition, and then used experimentation to see if what we’ve done is better than what’s currently running on the site. That worked for a time, and was key to making the progress we’ve made as a team.

At some point, combining factors by hand becomes very difficult to do — it becomes easier to learn how to combine the factors using algorithms (using what’s broadly known as machine learning). It’s claimed that AltaVista was the first to use algorithmic approaches to combine ranking factors, and that this is now prevalent in industry. It’s certainly true that everyone in the Valley talks about Yahoo!’s use of gradient boosted decision trees in their now-retired search engine, and that Microsoft announced they used machine-based approaches as early as 2005. Google’s approach isn’t known, though I’d guess there’s more hand tuning than in other search engines. Google has said they use more than 200 signals in ranking (I call these factors in this post).

Let me give you an example of how you’d go about using algorithms to combine factors.

First, you need to decide what you’re aiming to achieve, since you want to learn how to combine the factors so that you can achieve a specific goal. There’s lots of choices of what you might optimize for: for example, we might want to deliver relevant results on a per query basis, we might want to maximize clicks on the results per query, we might want to sell more items by dollar value, we might want to sell more items, or we might want to increase the amount of times that a user uses the search engine each month. Of course, there’s many other choices. But this is the important first step — decide what you’re optimizing for.

Second, once you’ve chosen what you want to achieve, you need training data so that your algorithm can learn how to rank. Let’s suppose we’ve decided we want to maximize the number of clicks on results. If we’ve stored (logged or recorded) the interactions of users with our search engine, we have a vast amount of data to extract and use for this task. We go to our data repository and we extract queries and items that were clicked, and queries and items that were not clicked. So, for example, we might extract thousands of sessions where a user ran the query ipod, and the different item identifiers that they did and didn’t click on; it’s important to have both positive and negative training data. We’d do this at a vast scale, we’re likely looking to have hundreds of thousands of data points. (How much data you need depends on how many factors you have, and the algorithm you choose.)

So, now we’ve got examples of what users do and don’t click on a per query basis. Third, it’s time to go an extract the factors that we’re using in ranking. So, we get our hands on all the original data that we need to compute our factors — whether it’s the original items, information about sellers, information about buyers, information from the images, or other behavioral information. Consider an example from earlier: we might want to use term frequency in the item as a factor, so we need to go fetch the original item text, and from that item we’d extract the number of times that each of the query words occurs in the document. We’d do this for every query we’re using in training, and every document that is and isn’t clicked on. For the query ipod, it might have generated a click on this item. We’d inspect this item, count the number of times that ipod occurs, and record the fact that it occurred 44 times. Once we’ve got the factor values for all queries and items, we’re ready to start training our algorithm to combine the factors.

Fourth, we choose an algorithmic approach to learning how to combine the factors. Typical choices might be a support vector machine, decision tree, neural net, or bayesian network. And then we train the algorithm using the training data we’ve created, and give it the target or goal we’re optimizing for. The goal is that the algorithm learns how to separate good examples from bad examples using the factors we’ve provided, and can combine the factors in a way that will lead to relevant documents being ranked ahead of irrelevant examples. In the case we’ve described, we’re aiming for the algorithm to be able to put items that are going to be clicked ahead of items that aren’t going to be clicked, and we’re allowing the algorithm to choose which factors will help it do that and to combine them in way that achieves the goal. Once we’re done training, we’d typically validate that our algorithm works by testing it on some data that we’ve set aside, and then we’re ready to do some serious analysis before testing it on customers.

Fifth, before you launch a new ranking algorithm, you want to know if it’s working sensibly enough for even a small set of customers to see. I’ll explain later how to launch a new approach.

If you’re looking for a simple, graphical way to play around with training using a variety of algorithms, I recommend Orange. It works on Mac OS X.

What about Best Match at eBay?

We launched a machine-learned version of Best Match earlier in 2012. You can learn more about the work we’re doing on machine learning at eBay here.

We now have tens of factors in our ranking function, and it isn’t practical to combine them by hand. And so the 2012 version of Best Match combines its factors by using a machine learned approach. As we add more factors — which we’re always trying to do — we retrain our algorithm, test, iterate, learn, and release new versions. We’re adding more factors because we want to bring more knowledge to the ranking process: the more different, useful data that the ranking algorithm has, the better it will do in separating relevant from irrelevant items.

We don’t talk about what target we’re optimizing for, nor have we explained in detail what factors are used in ranking. We might start sharing the factors soon — in the same way Google does for its ranking function.

Launching a New Ranking Algorithm

Before you launch a new ranking function, you should be sure it’s going to be a likely positive experience for your customers. No function is likely to be entirely better than a previous function — what you’re expecting is that the vast majority of experiences are the same or better, and that only a few scenarios are worse (and, hopefully, not much worse). It’s a little like buying a new car — you usually buy one that’s better than the old one, but there’s usually some compromise you’re making (like, say, not quite the right color, you don’t like the wheels as much, or maybe it doesn’t quite corner as well).

A good place to start in releasing a new function is to use it in the team. We have a side-by-side tool that allows us to see an existing ranking scheme alongside a new approach in a single screen. You run a query, and you see results for both approaches in the same screen. We use this tool to kick the tires of a new approach, and empirically observe whether there’s a benefit for the customers, and what kinds of issues we might see when we release it. I’ve included a simple example from our side by side tool, where you can see a comparison of two ranking for the query yarn, and slightly different results — the team saw that in the experiment on the left we were surfacing a great new result (in green), and on the right in the default control we were surfacing a result that wasn’t price competitive (in red).

If a new approach passes our bar as a team, we’ll then do some human evaluation on a large scale. I explained this in this blog post, but in essence what we do is ask people to judge whether results are relevant or not to queries, and then compute an overall score that tells us how good our new algorithm is compared to the old one. This also allows us to dig into cases where it’s worse, and make sure it’s not significantly worse. We also look at the basic facts about the new approach: for example, for a large set of queries, how different are the results? (with the rationale that we don’t want to dramatically change the customer experience). If we see some quick fixes we can make, we do so.

Once a new algorithm looks good, it’s time to test it on our customers. We typically start very small, trying it out on a tiny fraction of customers, and comparing how those customers use search relative to those who are using the regular algorithms. As we get more confident, we increase the number of customers who are seeing the new approach. And after a few week’s testing, if the new approach is superior to the existing approach, we’ll replace the algorithm entirely. We measure many things about search — and we use all the different facts to make decisions. It’s a complex process, and rarely clear cut — there’s facts that help, but in the end it’s usually a nuanced judgement to release a new function.

Hope you’ve enjoyed this post, the final one in my eBay ranking series. See you again next week, with something new on a new topic!

In part 1 of Ranking at eBay, I explained what makes the eBay search problem different to other online search problems. I also explained why there’s a certain kinship with Twitter, the only other engine that deals with the same kinds of challenges that eBay does. To sum it up, eBay’s search problem is different because our items aren’t around for very long, the information about the items changes very quickly, and we have over 300 million items and the majority are not products like you’d find on major commerce web sites like Walmart or Amazon.

In this post, I explain how we think about using data in the eBay ranking problem. In the next post, I’ll explain how we combine all of that data to compute our Best Match function, and how it’s all coming together in a world where we are rebuilding search at eBay.

Ranking Factors at eBay

Let’s imagine that you and I work together and run the search science team at eBay. Part of our role is to help make sure that the items and products that are returned when a customer runs a query are ordered correctly. Correctly means that the most relevant item to the customer’s information need is in the first position in our search results, the next most relevant is in the second position, and so on.

What does relevant mean? In eBay’s case, you could abstract it to say that the item is great value from a trusted seller, it matches the intent of the query, and it’s something that buyers want to buy. For example, if the customer queries for a polaroid camera, our best result might be a great, used, vintage Polaroid camera in excellent condition. Of course, it’s subjective: you could argue it should be a new generation Polaroid camera, or some other plausible argument. In a general sense, relevance is approximated by computing some measure of statistical similarity — obviously, search engines can’t read a user’s mind, so they compute information to score how similar an item is to a query, and add any other information that’s query independent and can help. (In a future post, I’ll come back and explain how we understand whether we’ve got it right, and work to understand what the underlying intent is behind a query.)

Let’s agree for now that we want to order results from most- to least-relevant to a query, when the user is using our default Best Match sorting feature. So, how do we do that? The key is having information about what we’re ranking: and I’ll argue that the more, different information we have, the better job we can do. Let’s start simply: suppose we only have one data source, the title of the item. I’ve shown below an item, and you can see it’s title at the top, “NICE Older POLAROID 600 Land Camera SUN AUTO FOCUS 660”.

Let’s think about the factors we can use from the item title to help us order results in a likely relevant way:

• Does the title contain the query words? The rationale for proposing this factor is pretty simple: if the words are in the title, the item is more relevant than an item that doesn’t contain the words.
• How frequently are the query words repeated in the title? The rationale is: the more the words are repeated, the more likely that item is to be on the topic of the query, and so the more relevant the item.
• How rare are each of the query words that match in the title? The rationale is that rarer words across all of the items at eBay are better discriminators between relevant and irrelevant items; in this example, we’d argue that items containing the rarer word polaroid are probably more likely to be relevant than items containing the less rare word camera.
• How near are the query words to the beginning of the title? The argument is that items with query words near the beginning of the title are likely more relevant than those containing the query words later in the title, with the rationale that the key topic of the item is likely mentioned first or early in the title. Consider two examples to illustrate:  Polaroid land camera 420 1970s issued still in nice shape retro funk, and PX 100 Silver Shade Impossible Project Film for Polaroid SX-70 Camera. (The former example is a camera, the latter example is film for a camera.)

Before I move on, let me just say that these are example factors. I am not sharing that we do or don’t use these factors in ranking at eBay. What I’m illustrating is that you and I can successfully, rationally think about factors we might try in Best Match that might help separate relevant items from irrelevant items. And, overall, when we combine these factors in some way, we should be able to produce a complete ordering of eBay’s results from most- to least-relevant to the query.

So far, I’ve given you narrow examples about text factors from the title. There are many other text factors we could use: factors from the longer item description, category information, text that’s automatically painted onto the item by our algorithms at listing time, and more. If we worked through these methodically, we could together write down factors that we thought might intuitively help us rank items better. At the end of process, I’m guessing we’d have written downs tens of factors for the text alone we have at eBay.

You can see my argument coming together: if you used just one or two of these factors, you might do a good, basic job of ranking items. But if you use more information, you’ll do better. You’ll be able to more effectively discern differences between items, and you’ll do a better job of ranking the items. Net, the more (new, different, and useful) information you have, the better.

What’s key here is that we need different factors, and we need factors that actually do the right thing. There are some simple ways we can test the intuition about a factor before we use it. For example, we could ask a simple question: do users buy more of items that have this factor than those that don’t? In practice, there’s much more sophisticated things we can do to validate a factor before we decide to actually build it into search (and I’ll leave that discussion to another time).

The Factor Buckets

I believe in a five bucket framework of factors to build our eBay Best Match ranking function:

1. Text factors (discussed above)
2. Image factors
3. Seller factors
4. Buyer factors
5. Behavioral factors

Pictures or images are an important part of the items and products at eBay. Images are therefore an interesting possible source of ranking factors. For example, we know that users prefer pictures where the background is a single color, that is, where the object of interest is easily distinguished from the background.

The seller is an important part of the buyer’s decision to purchase. You can likely think of many factors that we could include in search: how long have they been selling? How’s their feedback? Do they ship on time? Are they a trusted seller?

Buyer factors is an interesting bucket. If you think about the buyer, there’s many potential factors you might want to explore. Do they always buy fixed price items? What are the categories they buy in? What’s the shoe size they keep on asking for in their queries? Do they buy internationally?

Behavioral factors are also an exciting bucket. Here’s a few examples we could work on: does this item get clicks from buyers for this query? What’s the watch count on the item? How many bids does the auction have? How many sales have their been of this fixed price item, given it’s been shown to users that many times? If you want to dig deeper into this bucket, Mike Mathieson wrote a super blog post on part of our behavioral factor journey.

Where we are on the factors journey

We formed our search science team in late 2009, when Mike Mathieson joined our team. We’ve built the team from Mike to tens of folks in the past couple of years, and we’re on a journey to make search awesome at eBay. Indeed, if you want to join the team — and have an awesome engineering or applied science background, you can always reach out to me.

Right now, we use several text factors in Best Match, we have released a few seller factors and behavioral factors, and we have begun working on image and buyer factors. All up, we have tens of factors in our Best Match ranking function. You might ask: all of these factors seem like they’d be useful, so why haven’t you done more? There’s a few good reasons:

1. Our current search engine doesn’t make it easy to flexibly combine factors in ranking. (that’s one good reason why we’re rewriting search at eBay.)
2. It takes engineering time to develop a factor, and make it available at query time for the search ranking process. In many cases, factors are extremely complex engineering projects — for example, imagine how hard it is to process images and extract factors when there’s 10 million new items per day (and most items have more than 1 image), and you’re working hard to get additions to the index complete within 90 seconds. Or imagine how challenging it is to have real-time behavioral factors available in a multi-thousand computer search grid within a few seconds. (If you’ve read Part #1 of this series, you’ll appreciate just how real-time search is at eBay.)
3. Experimentation takes time. Intuition is the easy part, building the factor, combining it with other factors, testing the new ranking function with users, and iterating and improving takes time. I’ll talk more about experimentation and testing in my next post

In the third and final post in this series, I’ll explain more about how we combine factors and give you some insights into where we are on the search journey at eBay. Thanks for reading: please share this post with your friends and colleagues using the buttons below.